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19 Courses

Management Information System
Business and Management
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Teacher: Amran Bin Khairuddin

Management Information System

The subject covers the basic concepts of MIS. This subject will enable students to understand and appreciate the role of computer-based information systems in business management activities. More specifically, students will be able to identify the components of MIS and its applications used in the business organization. The coverage includes telecommunication and network, functional and enterprise the system, database, ethics, and social issues in MIS

Programme   : Graduate Diploma in Business Management

Course Code : MIS306

Duration        : 120 hours 12 weeks


 Business Law
Business and Management
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Teacher: Hayyum Suleikha Selamat

Business Law

The subject covers the basic concepts of MIS. This subject will enable students to understand and appreciate the role of computer-based information systems in business management activities. More specifically, students will be able to identify the components of MIS and its applications used in the business organization. The coverage includes telecommunication and network, functional and enterprise the system, database, ethics, and social issues in MIS

Programme   : Graduate Diploma / Bachelor in Business Management

Course Code : MBL305

Duration        : 28 hours / 10 weeks


Business Communication
Business and Management
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Business and Management

Business Communication

This course is an introduction to communication skills that aims at enhancing student’s presentation and writing skills. Students will gain experiences in public speaking through the practice and exercises to various speaking modes, in different situations. The students will also gain experiences through the practice and exercises in writing, from simple letters to press releases. New forms of communication will be discussed such as e-mails, blogs, and the effects of the Internet on communication.

Programme   : Bachelor of Business Administration

Course Code : MBC502

Duration        : 4 Weeks (30 hours per week)


Consumer Behaviour
Business and Management
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Business and Management

Consumer Behaviour

This course aims to provide students with an insight into how consumers make buying decisions and the various factors, psychological and social, that influence the decision-making process which will be useful to marketers.

Programme   : Graduate Diploma in Business Management / Bachelor of Business Administration (Hons)

Course Code : MKB411

Duration        : 4 Weeks (40 hours per week)  


Entrepreneurship and Innovation
Business and Management
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Business and Management

Entrepreneurship and Innovation

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text topic.

Programme   : Master of Business Administration

Course Code : MEI730

Duration        : 4 Weeks (30 Hours/week) 

Event Management
Business and Management
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Business and Management

Event Management

This course aims to provide students with an understanding on the basic knowledge of events management. It will enhance students’ understanding on the basic concepts of event management, the nature of celebrations, events definitions and events types, event management subfields, typology of planned events, the importance of events. It also enables students to grasp the core principles behind the success of an event. They will learn about the main functions of management in events, risk management, people management, time management, motivation, professional and personal qualities of event managers. Students also could explore the issues of funding and budget of events, which also include the importance of sponsorships and tips on increasing projected income.  Finally, students will be able to gain knowledge on how to conduct the events evaluation. Here, students will be exposed to the sample of surveys and forms being used to assist in events evaluation of any events.

Programme   : Bachelor of Business Administration (Hons)

Course Code : MEM503

Duration        : 4 Weeks (30 hours per week)  


International Business
Business and Management
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Business and Management

International Business

This course discusses the overall global environment (macro level) impacting businesses and strategies used by companies around the globe in handling enhance competition, more complex operations and changing dynamics of International Business.  Discussions will include topics like industry analysis, strategy formulation, and strategy implementation. Learning and discussions materials will be biased towards addressing International Business issues in the Asia and Pacific regions.

Programme   : Master of Business Administration & Master in Management

Course Code : MIB603

Duration        : 4 Weeks (30 hours per week)

Internet Marketing
Business and Management
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Business and Management

Internet Marketing

This subject aims to help students understand and implement internet marketing programs effectively. The focus is on using marketing levers to vary the level of intensity that the consumers has with the Website. In addition to build a relationship with the customers through the four stages: from awareness, to Exploration/ Expansion, to Commitment, and possibly through Dissolution. It also focuses on the forces that the internet can bring to marketing: the individual and interactivity and ultimately to create intense relationship with customers.

Programme   : Graduate Diploma in Business Management

Course Code : MIM219

Duration        : 4 Weeks (30 hours per week)  


Introduction to Finance
Business and Management
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Business and Management

Introduction to Finance

This course to equip students with the understanding and analysis of financial statements and on the management of the working capital of the firm which relevant to executives.

Programme   : Bachelor in Business Administration

Course Code : MIF208

Duration        : 4 Weeks (30 hours per week)

Managerial Economics
Business and Management
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Business and Management

Managerial Economics

Economic analysis is required for various concepts such as demand, profit, cost, and competition. Managerial economics is the study of how economic forces affect organizations and how their leaders can use economic principles to achieve optimal outcomes (Mark Hirschey and Eric Bentzen).

Programme   : Master of Business Administration

Course Code : MEC604

Duration        : 4 Weeks (30 hours per day)

Marketing Management
Business and Management
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Business and Management

Marketing Management

This course was designed to enhance students understanding of how to analyze, formulate, implement, and manage marketing strategies and policies at the tactical and strategic management levels.

Programme   : Master of Business Administration

Course Code : MKM602

Duration        : 4 Weeks (30 hours per week)

Marketing Management
Business and Management
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Business and Management

Marketing Management

This subject discusses the important components of marketing plan, implementation and controlling. The students will have to develop a marketing plan and solve marketing problem. In addition, this subject will explain various related topics to customer satisfaction, buyer behaviour, strategic planning, competitors and services.

Programme   : Graduate Diploma in Business Management

Course Code : MMM217

Duration        : 4 Weeks (30 hours per week)  


New Business Venture
Business and Management
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Business and Management

New Business Venture

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text module.

Programme   : Doctor of Business Administration

Course Code : MNV869

Duration        : 4 Weeks (40 Hours/week) 


Office Application Software
Business and Management
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Business and Management

Office Application Software

This course is designed to provide an understanding and practical skills in using application software such as Microsoft words, Excel and PowerPoint. It also covers the World Wide Web, social learning tools and collaborative tools and exposes the student to the basic skills of information searching required to be a successful workplace learners.

Programme   : Bachelor of Business Administration

Course Code : MOA203

Duration        : 4 Weeks (30hours/week)

Principle of Management
Business and Management
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Business and Management

Principle of Management

This course studies the role and duties played by the management, which is associated with planning, organizing, leadership and controlling in an organization. This course will explore current and future management issues in order to achieve the efficient and effective management.

Programme   : Bachelor of Business Administration

Course Code : MPM201

Duration        : 4 Weeks (30 hours per week)

Project Management
Business and Management
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Business and Management

Project Management

This subject covers the basics of project management where students will learn what project management involves and how to approach it successfully. The topics  include why a plan is so important to the success of a project, managing project team,  key success factors and tools that are available to manage a project effectively.

Programme   : Bachelor of Business Administration (Hons)

Course Code : MPM505

Duration        : 4 Weeks (30 hours per week)  


Service Quality Management
Business and Management
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Business and Management

Service Quality Management

This subject is designed to encourage students to develop an understanding on how excellent customer service can and should be delivered to customers using case studies on the subject. They also learn to create their own cases drawing from their personal experiences. By taking part in other participants’ cases, they develop sensitivity to different situations.

Programme   : Bachelor 

Course Code : MSQ501

Duration        : 4 Weeks (30 Hours/week)


Strategic Management - Asian Business and Strategic Management
Business and Management
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Business and Management

Strategic Management - Asian Business and Strategic Management

This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

Programme   : Master of Business Administration & Master in Management

Course Code : MSM606 & MSM620

Duration        : 4 Weeks (30 Hours/week) 


Supply Chain Management
Business and Management
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Business and Management

Supply Chain Management

This course covers the major issues in SCM, including definition of a supply chain, role of inventory, advanced production-inventory models, supply contracts, bullwhip effect and information sharing, vendor-managed inventories and other distribution strategies, third-party logistics providers, managing product variety, information technology, SCM and international business.

Programme   : Master of Business Administration

Course Code : MMS707

Duration        : 4 Weeks (30 hours per week)